Who we are

At APG Pharma, we are dedicated to delivering high-quality healthcare products including over-the-counter licensed medicines that are both accessible and affordable. Driven by a commitment to excellence, compliance, and innovation, we provide healthcare solutions that prioritize safety, efficacy, and reliability. Our mission is to enhance the well-being of our customers by offering trusted products that make a genuine difference in their lives.  

 Founded in 2025, APG Pharma was established to make trusted, high-quality healthcare products more accessible through a modern, customer focused approach. As an MHRA-registered company, we develop compliant general sales list medicines and healthcare products under our own brands in partnership with established manufacturers and regulatory specialists.

Built on the success of APG Group, our team brings over a decade of experience supplying products to consumers across the UK and Europe through leading e-commerce platforms. This experience provided valuable insight into changing consumer expectations and highlighted opportunities to improve access to affordable, trusted healthcare products. 

 Tony has over a decade of ecommerce experience, with a focus on product sourcing, market expansion, and business growth. He founded APG Group Limited in 2019, growing it from a £500 startup to over £2M in annual revenue. Tony excels at spotting market opportunities, building strategic partnerships, and launching products across diverse markets.